Our Sales Director, Nadeem, recently spoke to thesalespro.co.uk.
He talked about direct selling and the challenges of selling Veritape’s nimble, flexible call recording software into a traditionally unwieldy market. He also talks about the challenges of breaking into a market dominated by well-known international brands.
In this article, Nadeem highlights three key steps he’s taken to boost Veritape’s success:
1. Focusing on the importance of understanding a buyer’s needs.
2. Delivering tangible benefits not just features, features, features.
3. Reorientating focus around sales and reducing tech-speak.
You can read the full interview with Nadeem at thesalespro.co.uk.
Visit www.veritape.com.
